Roger Wilco

if each time you came out with a new record people expected a masterpiece, what would you do?
well, you’d drop your next record for free with no fanfare, put a silly cat pic on the cover and give it a ridiculous title tossing it out like so much digital ephemera in our brand new disposable age.
are you lowering expectations or just allowing listeners to hear your music without prejudice?
or are you an album oriented band that is working out how to present your work to an audience that now consumes music in a very fractured way; sampling one tune here on youtube, another torrented down, a couple here on Spotify, etc. And never really listening to an album all the way through?
maybe what you ended up creating, something that sounds tossed off and lacking any unifying theme, is really the fragmented masterpiece (whatever that word means anymore) for our ADHD times?